Here’s to a new century together.

Since the beginning, Lincoln has been a company that puts the driving experience above everything else. We’ve added sophisticated new features along the way, but have always stuck to our core values:
Craftsmanship. Quality. And thoughtfully-designed details that enliven the senses.

100 years on, we’re still committed to creating exhilarating sanctuaries, along with a fully electrified fleet and an evolving suite of human-centered design details, as we boldly enter our next century.

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100 YEARS OF LINCOLN

See how Lincoln has redefined the luxury automobile experience in every era along the way.

 

Ford signing contracts for the purchase of Lincoln

1922: FORD BUYS LINCOLN

Edsel Bryant Ford purchased the Lincoln Motor Company to build cars that were as stylish as they were useful. His father had made the most popular car in the world, but Edsel wanted to make the best car in the world.

Yellow Lincoln Model L illustration, side view

1924: LINCOLN REINVENTS AMERICAN LUXURY

The Lincoln Model "L" was released. It combined the new assembly line process with Edsel's dedication to luxury design and stylish coachwork.

Calvin Coolidge driving along in Lincoln Fleet

1924: THE PRESIDENTIAL FAVORITE

Calvin Coolidge chose Lincoln (the model 'L') as his presidential car. Lincoln would go on to make the official President’s car from 1939 to 1972.

Lincoln Continental sketch

1938: INSPIRED BY TRAVEL

Inspired by his time in Europe, Edsel Ford returned to create a new car that was "strictly Continental" in its design. He and Bob Gregorie, went to work on design ideas.

THE THOUGHTFUL DESIGN
THAT MAKES A LINCOLN A LINCOLN

THE GUIDING STAR

Lincoln’s now iconic star emblem draws its inspiration from the four direction points of the compass. You’ll discover a galaxy of stars expressed from the center of the front grill throughout your Lincoln’s design.

SYMPHONIC CHIMES

Lincoln adds a human element to automated alerts, with the help of the Detroit Symphony Orchestra. Every chime in the Lincoln experience is performed by actual musicians and designed to blend information with harmony.

WHISPER QUIET CABIN

Lincoln engineers designed vehicle cabins to serve as peaceful sanctuaries from the outside world. Every sound, from the wind and weather to the engine and road below, is considered and minimized so all that remains is a sense of calm.