Alex Schaeffer to Head Lincoln for Middle East Region



  • Former U.S. Lincoln Black Label Brand Manager, Alex Schaeffer appointed to lead Lincoln brand in the Middle East.
  • Returns to region after successful stint as Ford Middle East National Sales manager for Saudi Arabia.
  • Schaeffer will manage the brand’s innovative strategy to service ‘unmet’ luxury requirements in the region.

DUBAI, U.A.E. July 28, 2015
 - Lincoln has announced the appointment of Alex Schaeffer as head of Lincoln Middle East, to drive the re-launch of the luxury brand in the GCC region. Schaeffer will be based in the company’s Middle East headquarters in Dubai.

In his new role, Schaeffer will report to Kalyana Sivagnanam, Vice President, Marketing, Sales & Service, Ford Middle East and Africa, who said: “We would like to welcome Alex Schaeffer in his new role heading Lincoln in the Middle East. We are excited to welcome him back to the region after his successful spell in Saudi Arabia.”

Schaeffer will be responsible for the continuous development of the Lincoln brand throughout the region, ensuring alignment with the global Lincoln Motor Company strategy.

The former Ford Middle East National Sales manager for Saudi Arabia and U.S. brand director for Lincoln Black Label will focus on expanding the brand’s global achievements and localize them for the Middle East market.

“While we will certainly build upon the work that has been done in our near 100-year history, we will be expediting the rate at which we move forward in our region,” said Schaeffer.

“Other luxury brands talk about the machine. Lincoln is different. For us, it’s about what our vehicles do for the people inside them,” he added. Schaeffer plans to build on Lincoln’s three pillars of quality, design and personal service to achieve his targets.

“Luxury car buyers in this region demand a high-level of reliability and performance paired with unprecedented styling. We’re confident that our products, paired with Lincoln’s unparalleled level of service, will grow the Lincoln brand into one of the top automotive brands in the region.”

The new, impressive Lincoln line-up available in the GCC region comprises six vehicles in six segments - the MKZ mid-size sedan, the MKS full-size sedan, the MKC compact SUV, the MKX mid-size crossover, MKT full-size crossover and the Navigator full-size SUV.