Ford Middle East Privacy Statement

Effective Date: December 1, 2024

INTRODUCTION:

This Ford Middle East Privacy Statement (this “Privacy Statement”) describes how Ford Motor Company and its affiliates (“Ford,” “our,” “we,” or “us”) collects, uses, and discloses Personal Information, when you use our products and services or access Ford websites, including, but not limited to, me.ford.com and myfordaccessory.com (some of which may be administered by a third-party vendor on behalf of Ford), (together the “Services”). This Privacy Statement does NOT cover our collection of Personal Information regarding the data your vehicle transmits to Ford. By using the Services, you agree to the terms of this Privacy Statement.

MANAGING AND PROTECTING YOUR PERSONAL INFORMATION

PERSONAL INFORMATION WE COLLECT:

“Personal Information” means any information related to an identified or identifiable natural person, subject to applicable data protection laws. Personal Information includes the term “personal data” as used in data privacy laws. Depending on the nature of your interaction with us and based on specific legal limitations in your region, we may collect the following types of Personal Information, from you. Note that the specific Personal Information we collect about you may not include all the examples listed.

• Contact Information, including real name, alias, street address, unique personal identifier, online identifier, IP address, email address, fax number, telephone number, account name, or other similar identifiers.
• Commercial information, including records of products or services purchased, obtained, considered, or used, vehicle service, repair and warranty information.
• Internet or other electronic network activity information, including browsing history, search history, and information regarding your interactions with the Services, websites, and applications.
• Content of Communications, including emails, call recordings, feedback and surveys.
• Preferences, you may indicate preferences such as your preferred communication method, language, time zone, and dealer. When you use the vehicle shopping tools on our website, you indicate through your browsing and searches the kinds of vehicles, features, and options you may be interested in and your preferred dealer-distributor.
• Vehicle Service History information (and certain other vehicle repair information), which includes history of repairs and may include information such as visit details, service details, repair history, applicable recall repairs, repair order details and payment, and warranty and extended service plan information. We may receive vehicle diagnostic information from dealers or other repairers when your vehicle is serviced or repaired using diagnostic scan tools connected to your vehicle.

In accordance with regional laws, we may use artificial intelligence, algorithms, and other automated means to process your Personal Information in tools that we make available to you in connection with the duties and obligations you perform on behalf of your Entity. You will not be subject to decisions that will have a significant impact on you based solely on automated processing unless we have notified you and obtained your consent as instructed by applicable privacy laws.

HOW WE COLLECT PERSONAL INFORMATION:

We may collect Personal Information identified above from the following sources (whether we collected information from a specific source depends on the nature of your interaction with us):

• Directly from you. We collect information from you when you provide it to us, such as when you fill out a webform, when you contact us, or when you provide information in response to a survey.
• Created by us. We collect information about you that we create, such as inferences generated to provide you with a more personalized website experience.
• Parties acting on our behalf. We collect information about you from certain service providers that provide information to manage or operate our business.
• Affiliates and Family Companies. We collect Personal Information from within the Ford Motor Company family of companies and affiliates. We receive information within this “family,” as permitted, to enable us to manage our business and workforce.
• Dealers/Distributors and Other Repairers: We receive information in connection with vehicle sales, maintenance, repairs and service.
• Law enforcement agencies, courts, regulatory agencies, and other government agencies. We may receive information from government agencies to comply with the law, to protect your personal safety or the safety of others, to protect our or others’ rights, or to investigate fraud.
• Publicly Available Sources: We may obtain data in the public domain, as well as information that is publicly available online on social media, networking, and other publicly available sites.
• Parties to corporate transactions. As permitted by law, we may receive Personal Information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or at transfer, divestiture, or sale of all or a portion of a business or assets.
• Business Partners: We may receive Personal Information from other companies we work with to offer services to our customers, or to reach potential customers with our marketing messages, such as advertising and analytics companies and joint marketing partners, when we offer co-branded services or engage in joint marketing activities.
• Automatically when using the Services. We may collect Personal Information through the following types of tracking technologies:
  • Log Files, which are files that record events that occur in connection with your use of the Services.
  • Cookies, which are small data files stored on your device that act as a unique tag to identify your browser. We use two types of cookies: session cookies and persistent cookies. Session cookies make it easier for you to navigate the Services and expire when you close your browser. Persistent cookies help with personalizing your experience and supporting security features. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings.
  • Pixels (also known as web beacons), which is code embedded in a website, email, or video that sends information about your use to a server.
  • Voice Processing Technologies, which collect audio when you contact our customer service representatives.

We may combine Personal Information we collect from any of the above sources.

HOW WE USE THE PERSONAL INFORMATION WE COLLECT:

We will process your Personal Information, where we have legal grounds under applicable data protection law to do so. Where applicable, these legal grounds may include legitimate interests, performance of contract, compliance with legal obligations, or consent. In accordance with applicable laws, we may use your Personal Information for the following purposes:

• Product and Service Delivery: We may use your Personal Information to conduct business with you, such as to provide and deliver our products and the Services, including operating, securing, and troubleshooting; providing support for vehicle service, warranty, and recall; providing customer service and technical support; and providing credit and financing services.
• Product Improvement: We may use your Personal Information to improve existing products and services.
• Research and Development: We may use your Personal Information to conduct research and develop new products and services.
• Communication. We may use your Personal Information to communicate with you, including: booking a test drive, providing you brochures or other information on new products and services, when you contact us for help, provide us feedback; by personalizing your experience and the communications you receive, such when you identify a preferred dealer-distributor; by Informing you in the event of a field service action, for example a recall, affecting your Ford vehicle.
• Personalization: We may use your Personal Information to understand you and your preferences, to make recommendations, and to deliver personalized experiences and Products centred around you.
• Dealer/Distributor Support: We may use your Personal Information to support dealer/distributor operations.
• Business Operations: We may use your Personal Information to operate our business and perform business functions, such as accounting, finance, tax, regulatory compliance, litigation, information security, fraud detection and prevention, protection of our rights and property, supplier and vendor management, human resources, information technology, and improving our internal operations.
• Legal Obligations and Security. We may use your Personal Information to file tax documents in connection with providing you incentive programs, prevent, investigate, identify, or take any other action regarding suspected or actual fraudulent or illegal activity, or any activity that violates or may violate applicable laws, regulations, or legal process and our policies. We may process your Personal Information to comply with applicable laws, regulations, or legal process as well as industry standards and our company policies. Additionally, we may process your Personal Information to meet our contractual and legal obligations and protect the security of our systems and personnel. We may also use your Personal Information in the event of exigent circumstances, to help prevent the loss of life or serious injury or to protect the personal safety of Ford personnel, users of our vehicles, websites, or apps, our visitors, or the public.
• Marketing and Advertising: We may use your Personal Information to promote our products and services and those of our selected partners through marketing, advertising, and sponsorships.
• Corporate Restructuring. We may use your Personal Information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred.
• Consent. We may use your Personal Information for other purposes you consent to.

We will process your Personal Information where we have legal grounds under applicable data protection law to do so. Where applicable, these legal grounds may include legitimate interests, performance of contract, compliance with legal obligations or consent.

Finally, we may de-identify, anonymise or aggregate information we collect about you and use it for any purpose in accordance with applicable law.

DISCLOSURES OF PERSONAL INFORMATION:

In accordance with applicable law, we may disclose Personal Information with your consent, when you direct us to share it with others, or as necessary to conduct business for the purposes above to the following entities and individuals:

• Our Affiliates and Family Companies. We may disclose Personal Information among the companies within the Ford Motor Company family of companies and affiliates. Our “family of companies” is the group of companies related to us by common control or ownership. We disclose information within this “family” as a normal part of business operations and offering products and services to our customers.
• Dealers/Distributors. We may disclose Personal Information to authorized Ford dealers/distributors, for example, to assist in setting up a test drive, to honour your request for a price quote on a vehicle, to assist in diagnosing service needs, to understand when your vehicle is ready for scheduled maintenance, to allow you to redeem rewards points from Ford loyalty programs, to support our joint marketing activities, or to provide a dealer with information for purposes of contacting you in their regular course of business.
• Service Providers. We may disclose Personal Information to service providers, vendors or agents working on our behalf for the purposes described in this Privacy Statement. In such cases we require them to use it only to perform that work for us and to use adequate safeguards to protect the confidentiality of the personal information they receive.
• Business Partners. We may disclose Personal Information to other companies that we work together with to offer services to our customers, or to reach potential customers with our marketing messages. Examples include advertising and digital analytics companies, social media platforms, joint marketing partners, vehicle verification and valuation partners (e.g., auction companies, insurance companies, lenders, guidebook providers, vehicle websites, and prospective buyers so that they can verify a vehicle’s features and options and estimate its value. The features and options information that we disclose to these third parties is linked to the unique vehicle identification number (VIN).).
• Law enforcement agencies, courts, regulatory agencies, and other government agencies. We will disclose your Personal Information, without notice, if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company, its affiliates or the site; (b) protect and defend the rights or property of Ford Motor Company, its affiliates or this site; or (c) act under exigent circumstances to protect the personal safety of Ford Motor Company or affiliate personnel, users of their websites, or the public; or (2) if required to do so by law. We may disclose your Personal Information to comply with reporting obligations (such as taxing authorities), legal processes (such as court order, subpoena) or other legal requirements of any governmental authority, in connection with threatened or actual litigation, to protect our legal rights or property, to protect the legal rights or property or physical security of others, or for the prevention or detection of crime and such disclosure is lawful.
• Parties to corporate transactions. As permitted by law, we may disclose your Personal Information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or at transfer, divestiture, or sale of all or a portion of a business or assets.

Finally, we may disclose de-identified information to others in accordance with applicable law.

CHOICE AND CONTROL OF YOUR PERSONAL INFORMATION:

You may have certain rights with respect to your data, subject to applicable local law, such as the right to:

• Request access to or a copy of your Personal Information that we collect, use, and/or disclose.
• Request that your Personal Information be corrected, updated, and/or completed if you become aware that any Personal Information, we hold about you is incorrect or if you wish to update your Personal Information.
• Obtain your Personal Information in an electronic format, and to transmit such Personal Information to another data controller.
• Object to or restrict collection, use, disclosure, or other processing of your Personal Information under certain circumstances.
• Withdraw your consent to process your Personal Information in circumstances where our collection, use, disclosure, or other processing is based on your consent.
• Request that we delete, destroy, or anonymize Personal Information that we have collected, used, disclosed, or otherwise processed about you.
• If any automated processing of Personal Information is based on your consent or a contract with you, you have a right to transfer or receive a copy of the Personal Information in a usable and portable format.

For further information and to make such requests, please contact us at the details set out below in the How To Contact Us section:

The scope of access available for this request is for information stored in the database that holds the data for us. Any Personal Information that has been collected from you on other company websites will not be accessible or changeable through the processing of this request.

COUNTRY SPECIFIC DISCLOSURES:

ISRAEL
If you are providing personal information as an individual, unless identified otherwise, you are delivering this data to Ford on your own free will and consent.

UNITED ARAB EMIRATES
Any cross-border data transfer will be subject to an agreement and will be subject to the same protection measures as those contained herein.

HOW LONG WE KEEP PERSONAL INFORMATION:

We keep the categories of Personal Information described above for as long as is necessary for the purposes described in this Privacy Notice or otherwise authorized by law. This generally means holding each category of information for as long as one of the following criteria apply:

• whether your Personal Information is reasonably necessary to manage or conduct our business operations, to manage our relationship with you, or to satisfy another compatible purpose or reasonably necessary purpose for which we collected the information and provided you notice;
• whether your Personal Information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
• whether we are otherwise required or permitted to keep your Personal Information by applicable laws or regulations.

Where your Personal Information is used for more than one purpose, we may retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below.

WHERE WE STORE AND PROCESS PERSONAL INFORMATION:

Your Personal Information may be stored and processed in your country or region, or, where legally permitted, in any other country or region where we or our affiliates, subsidiaries, or service providers maintain facilities. We take steps designed to ensure your Personal Information is processed according to the provisions of this Privacy Statement and applicable law wherever it may be stored or accessed from. By using the Services and by providing your Personal Information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your Personal Information - including to the United States - in accordance with this Privacy Statement. Therefore, by using the Services and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations. Your consent shall be deemed to include your consent to transfer of Personal Information to locations that may have different levels of privacy protection than in your own country.

HOW WE SECURE PERSONAL INFORMATION:

While no systems, applications, or websites are 100% secure, we take reasonable and appropriate steps to help protect personal information from unauthorized access, use, disclosure, alteration, and destruction. To help us protect your Personal Information, we request that you use a strong password and never disclose your password to anyone or use the same password with other sites or accounts.

LINKS TO OTHER SITES:

We may provide links to other websites. We encourage you to review the privacy statements of all sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. We are not responsible for the privacy statements, content or data handling practices on other websites.

DEALERS:

Authorised Ford Dealers are independent entities and not related to Ford and may have privacy policies which differ from ours. Dealers are responsible for their own privacy policies and privacy practices. Please contact your Dealer directly for further information.

COOKIES AND SIMILAR TECHNOLOGIES:

The Services use cookies, pixels, tags, trackers, and similar digital technologies to operate and to help collect data. Cookies are small text files placed on your device to store data that can be recalled by a web server in the same domain that placed the cookie. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your device, but it can contain other information as well. Cookies on our websites are used to store your preferences and settings, provide interest-based advertising, combat fraud, analyse how the Services perform, personalize your experience and the content you see on our website (such as by displaying vehicles you have previously viewed or searched for or by conveniently auto-filling data fields in online forms), and fulfil other legitimate purposes.

Our websites may also contain electronic images known as web beacons (also called single-pixel gifs) that we use to help deliver cookies on our websites, count users who have visited those websites, and gather usage and performance data. We also include web beacons in our promotional email messages or newsletters to determine whether you open and act on them, and in our ads appearing on other sites to measure the performance of those ads. Our websites often include web beacons, cookies, pixels, tags, trackers, and similar digital technologies from third-party vendors. In some cases, that is because we have hired the third party to provide services on our behalf, such as site analytics or advertising. In other cases, it is because our web pages contain third-party content (such as embedded videos, maps, plug-ins, or ads) that contain digital technologies used to track operability and performance of the content, as well as your interaction with the content to determine its effectiveness. When your browser connects to a third party’s web server to retrieve content and/or web beacons, that third party is able to set or read its own cookies on your device and may collect information about your online activities over time and across different websites or online services that also contain that third party’s content or web beacons.

For example, the Services use third-party tools (such as Mouseflow, Dynatrace, Amplitude, Adobe, and Google Analytics and other Google services), to support the operation and performance of the Services and to analyse your interactions and experiences with the Services, including the features you engage with, how you navigate, and your click/touch, movement, scroll, and keystroke activity.

You can find out how Google Analytics uses data here and how to opt out of Google Analytics here. For more information on how Google uses data when you use our websites, click here.

You can also find more information on Mouseflow’s privacy practices here and how to opt out here.

For more information about the privacy practices of the other listed companies, please review their privacy policies.

INTEREST-BASED ADVERTISING:

As noted above, on some pages of our websites we allow third-party advertising partners to use cookies, web beacons, and other digital technologies to collect or receive information regarding your activities on those web pages (e.g., your IP address, page(s) visited, time of day, and other identifiers). We may also disclose such information we have collected to advertising and analytics companies. These companies may use this information (and combine it with information collected over time and across other websites, apps, or other digital services) for purposes of delivering targeted advertisements to you to provide measurement services when you use Ford Products, and when you interact with other (non-Ford) websites and online services. This practice is commonly referred to as "interest-based advertising" or “online behavioural advertising”.

• Opt-Out. You can opt out of certain cookies and other technologies by clicking on the Cookie Settings link in the footer of our websites.
• Browser controls. Web browsers vary on whether they are set to accept or allow various types of cookies and similar digital technologies by default. You can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies and similar digital technologies, this could affect certain features or services of our website. If you choose to delete digital technologies, settings and preferences controlled by those digital technologies, including advertising preferences, may be deleted and may need to be recreated.
• Email web beacons. You can disable web beacons in email messages by changing the settings on your email client to prevent the automatic downloading of images.

Connected Vehicle Data Privacy & Protection

Welcome to the world of Lincoln connectivity.

Through devices like smartphones, tablets, and computers, we connect with the world around using wireless communication technology. Your Lincoln connected vehicle lets you do the same!
Having a connected vehicle means that, depending on how it is equipped, your Lincoln can communicate wirelessly with apps on your mobile device and with us, our partners, and our service providers.
On behalf of the Middle East division, headquartered in Dubai, of Ford Motor Company, we would like to explain how the technology works.
Your Lincoln vehicle contains an embedded Lincoln Connect modem. When you take delivery of the vehicle, the modem is connected to the cellular network and sending certain limited data to Ford Motor Company and cloud service providers (based in the USA). Examples of data sent includes basic vehicle information (e.g. VIN, model, year, serial numbers, time, etc.), diagnostics of vehicle systems (like oil life, fuel consumption, tire pressure, etc.), and information about the usage and performance of vehicles, features, and technology.
Your Lincoln vehicle may also be connected through Ford's SYNC, Wi-Fi, or AppLink technologies. Learn more on our website or in your owner’s manual.

About Ford

Ford Motor Company Limited is responsible for information received from your connected vehicle, and for the purposes of data protection law, is the controller.
Ford Motor Company Limited is part of the Ford Motor Company Group.
For some processing activities described here, our parent company, Ford Motor Company, takes primary responsibility and is also a controller. Where this is the case, Ford Motor Company will work with us to ensure that your personal information, and your rights in relation to it, are protected.
When we use the terms "we", "our" or "us", unless we make clear otherwise, we are referring to Ford Motor Company Limited and Ford Motor Company.

Keeping You in Control

Connected Vehicle Information is associated with your vehicle's unique identification number ('vehicle identification number' or 'VIN'), which can be linked to you as an owner or lessee, and with other vehicle component identifiers. You can find out more here, in-vehicle, in your owners' manual, or by contacting us using the details below.

You can set certain preferences for the collection of Connected Vehicle Information through the infotainment system’s settings in your vehicle. Further, you can also call the Ford Customer Relations Center to learn about other options available to you.

Lincoln Connect

Lincoln Connect is a cellular modem, which enables your Lincoln to connect to a network, much like a mobile device with a SIM card. Just like other parts of your vehicle, the cellular modem and its SIM are fitted at the factory.

Many different technologies work together to provide the convenience and latest-available content that comes with staying connected. Internet service providers or mobile network operators play a huge part in enabling much of the wireless communication we rely on.

Once connected to the network, your vehicle will send periodic alerts to us. These alerts contain a unique number, which identifies your vehicle's SIM, your vehicle's VIN, and the electronic serial number of its Lincoln Connect modem.

Lincoln Connect allows Connected Vehicle Information (described in more detail below) to be sent to us from your vehicle, and enables Ford Motor Company to conduct software updates to the vehicle's software and systems.
 

At the time of purchase of your new connected Lincoln, your dealer will explain to you how your vehicle operates and the available services. When you take delivery of your vehicle, you and your dealer can work together to ensure that your vehicle connectivity settings and data sharing settings are customized to your preferences.

However connected you want to be, your SYNC system keeps you in control. You can set your preferences in vehicle, including in relation to what Connected Vehicle Information is shared with us, under Connectivity settings at any time. You can find out more about in-vehicle controls in your owners' manual.

Please note that disconnecting the vehicle or making changes to data sharing settings may impact the quality or availability of certain services.
 

Because the vehicle will store your connectivity preferences and any data you import, like your address book, please do not forget to do a Master Reset if you ever sell your car or buy a used vehicle equipped with Lincoln Connect! Your owners' manual explains how to do this.
 

AppLink (if equipped)

You may be able to use AppLink to connect your mobile apps with SYNC 4 (SYNC). Your mobile device provides the data connection (so data charges may apply) and SYNC provide the infotainment integration, including voice controls (if capable).

To enable mobiles apps, SYNC requires user consent to send and receive app authorization information and updates, using the data plan associated with the connected device. The connected device sends encrypted data (such as the VIN, SYNC module serial number of other component identifier, odometer, enables app, usage statistics and debugging information) to us. When not driving, you may be able to use the settings menu to grant these group permissions individually, change a permission group status, and see the data included in each group, if equipped. When you launch an app using SYNC, the system may ask you to grant certain permissions, for example information about the vehicle, such as Vehicle Data, Driving Data, Vehicle Location, Convenience Controls, and/or Push Notifications. Please be aware that the permission selections available to you may vary based on which version of SYNC is equipped in your vehicle. You can enable all groups or none of them during the initial app permissions prompts. Please see the owner’s manual for more information. Please not that you are only prompted to grant permission the first time you use an app with SYNC. We recommend you review the terms and conditions and privacy policies for any third-party app or service to which you subscribe and/or use. We take no responsibility for apps or services provided by any third party, including their use of any data. If you choose to share information about your vehicle through your use of third-party apps or services, once you have shared the information, the third party’s terms and conditions and privacy policies (and not this Privacy Policy) apply to the shared information.
 

SYNC will remember your mobile device, so do not forget to do a Master Reset if you ever sell your car, or if you buy a used Ford vehicle.
 

If you change your mind about sharing vehicle information with a mobile app or want to stop using it with SYNC, you can always change your preferences in SYNC’s Mobile App settings in your vehicle.

How do you know if the vehicle is sharing connected vehicle information?

In vehicles fitted with a Lincoln Connect modem, you may see icons displayed on the in-vehicle SYNC screen, which indicate that connected vehicle information sharing is active.

You can check the status bar on the screen your in-vehicle infotainment system for alerts and notifications, including strength of nearby Wi-Fi networks or the strength of the connection coming from your mobile device.
 

For example, if your vehicle is fitted with Lincoln Connect and a SYNC system with in-vehicle SYNC screen:

- shows that the modem is activated and that Vehicle Data is being shared.

Not every situation is the same, so be sure to know how your vehicle is equipped. You can find out what connectivity equipment is installed in your vehicle, and how to tell what data is being transmitted from your vehicle, in your owners' manual or ask your dealer.

You can also find out how to disconnect your vehicle in your owners' manual. Please note that disconnecting the vehicle, or changing data sharing settings, may impact the quality or availability of certain services.

Sharing is caring! Sharing your vehicle, or driving a shared vehicle

If you share your vehicle with others, please tell them about the connectivity and privacy settings for your vehicle. For example, please inform passengers within the vehicle and other drivers of the vehicle that Connected Vehicle Information is being shared with us and our service providers. And, let them know they can turn off Vehicle Connectivity and the Privacy Settings in the Settings menu in the SYNC infotainment system. You are responsible for ensuring that anyone you share your vehicle with is aware of the Vehicle Connectivity and Privacy Settings and have read and understood the Ford Connected Vehicle Terms and Privacy Policy and provided their consent to our collection, use and/or disclosure of personal data when they are driving your vehicle.

Select model year vehicles include in-vehicle icons and data sharing pop-up notifications that indicate Connected Vehicle Information is being shared. Drivers and passengers with an unrecognized mobile device may see a pop-up displayed in-vehicle alerting them to the current data sharing settings. A mobile device is “recognized” if it has been paired with the SYNC infotainment system. This way if someone is new to your vehicle, or not driving it enough to pair their mobile device, the vehicle will notify them of its current data sharing settings. So don’t forget, when putting back your seat position or adjusting your mirrors, you might also need to reset your data settings. Please note that disconnecting the vehicle, or changing data sharing settings, may impact the quality or availability of certain services.

The importance of resetting your vehicle: Prior to selling or transferring ownership of the vehicle, complete a MASTER RESET (see below) to remove imported personal data like contact lists, names of paired devices and return the vehicle to the default factory settings. This is much like wiping your mobile phone memory when you upgrade to a new device. And, don’t forget to do a Master Reset when you buy a used vehicle equipped with a Lincoln Connect modem.

Master Reset Instructions

A Master Reset will reset the modem settings as described above and all SYNC settings. It will erase all SYNC stored data including paired devices, phone book, call histories, and stored addresses.

A Master Reset can only be performed in vehicle and should be performed prior to transferring ownership of your vehicle.

To perform:

1. Sitting in the car, turn the vehicle on and select Settings in the feature bar at the bottom of the SYNC home screen.

2. Select General. You may need to swipe to the next screen.

3. Scroll down and select Reset.

4. Select Master Reset.

5. A message confirming that all system settings will be reset to factory defaults will appear. Select Continue.

6. The Master Reset is now complete.

Our Commitment to You

We are committed to managing your personal information, including your Connected Vehicle Information fairly and in accordance with our privacy policies and the law. Where connected vehicle information is associated with your vehicle’s VIN and linked to you, we will manage this as personal information.

You can also find out more about what information your vehicle collects and uses by consulting the owners' manual.

We will only process your personal information, including Connected Vehicle information, where we have legal grounds under applicable data protection law to do so, such as:
 

• With your consent. In some cases, our use of your personal information will need your consent. Where we rely on consent to use your personal information, you have the right to withdraw that consent at any time.
• To enter into or perform our contract with you.
• Where we believe the use of your personal information is necessary to comply with our legal obligations
• Where our use of your personal information is within our legitimate interests or the legitimate interests of the organization with which we have shared your personal information and we have made sure that your personal information, and your rights in relation to that information, are protected. We rely on this ground, for example, to: personalize your experience and the marketing you receive; to predict which Ford products or services could be of interest to you; manage and improve our business and our relationship with you; assess the quality of the services we and dealers provide, and the services our suppliers provide to us or on our behalf; provide over-the-air updates to vehicle systems and for troubleshooting purposes; in some instances to carry out remote diagnostics activities; develop new and improved products, services, and business and marketing strategies; conduct research; protect or defend our or another's rights or property, or to detect, prevent, or otherwise address fraud, security, safety, or privacy issues.
• In certain circumstances, we may need to use your personal information where we believe it necessary to comply with a legal obligation, to protect someone's safety or vital interests, or for purposes, which are in the public interest.
  
  

Connected Vehicle Information

Connected Vehicle Information is information about the performance of your vehicle, its components and parts and their status, and how your vehicle is used, including how it is driven, its location and the environment it is driven in (for example, information about the temperature outside the vehicle). It is typically associated with your vehicle’s VIN, which can be linked to you as an owner or lessee. Here are types of Connected Vehicle Information we collect and the purposes for which, where we have a legal ground to do so, they will be used.

Based on the level of connectivity you choose for your vehicle and, in some cases, your choices in relation to your Connected Vehicle Information, not all categories of Connected Vehicle Information may be collected or used for the purposes described. Ford may anonymize data and use it for any purpose.
 

We process Connected Vehicle Information using state-of-the art data analytics to ensure the quality of services and derive actionable insights regarding the purposes described below.
 

We may also use the Connected Vehicle Information described above to:

• determine whether Lincoln Connect is fully connected and, if it is not, to contact you with information about our connectivity services. We will only do this if you have agreed to receiving marketing communications from us, however;
• fulfil your requests
• manage and improve our business and our relationship with you;
• assess the quality of the services we provide, and the services our suppliers provide to us or on our behalf;
• deal with your enquiries; and
• help understand, develop and improve our products, processes, services and marketing strategies;
• comply with our legal and regulatory responsibilities, to respond to legal process or requests for information issued by government authorities or other third parties, to prevent and detect crime and fraud, or protect your, our or others’ rights.

We may, where permitted by law, combine and, using automated decision making processes, analyze your Connected Vehicle Information with other information we hold about you, to assist with the purposes outlined above. This could include, for example, analyzing vehicle diagnostic information, conducting recalls, evaluating the effectiveness of our marketing and customer
service, conducting market analysis and identifying products or services which may be of interest to you, and contacting you to tell you about those products and services.

In some limited circumstances, the automated decisions we take may have a legal or similar effect on you. We will only make these kinds of automated decisions about you where:

• the decisions are necessary for performing or entering into a contract with you; 
• the decisions are authorized by law; or 
• you give your consent to us carrying out automated decision-making.

You can contact us to request further information about automated decision-making, and in some circumstances object to our use of automated decision-making, or request that an automated decision is reviewed by a human.

Data and Vehicle Cyber Security

No one can guarantee data transmission over the Internet to be secure, but we, our service providers and partners take data and cyber security very seriously, especially in relation to your personal data.

We use a variety of technical, administrative, and physical security measures to help protect and maintain the security, integrity and availability of Connected Vehicle Information.

We use a variety of technical, administrative, and physical security measures to help protect and maintain the security, integrity and availability of connected vehicle data.

Ford has a connected vehicle cyber security team, and puts in place various technical and organizational security measures to protect Connected Vehicle Information, including access controls to limit unnecessary or unauthorized access to, loss, alteration, correction or disclosure of Connected Vehicle Information, as well as cyber security measures such as hashing and encrypting data.

Ford has implemented access control measures and the use of data storage and processing devices, which are secured and suitable for the collection, use, and/or disclosure of personal data. We restrict access to personal data as well as storage and processing devices by imposing access rights or permission, allowing only authorized individuals to access personal data, and implement user responsibilities to prevent unauthorized access, disclosure, perception, unlawful duplication of personal data or theft of storage or processing devices. We also have appropriate measures to enable the re-examination of access, alteration, deletion, or transfer of personal data.
 

Data transfers and sharing

We may share Connected Vehicle Information with:

• our related companies
• companies or other organizations that we have engaged to provide services for, in connection with us (including mailing vendors, marketing agencies, roadside assistance providers, analytics providers, event hosting services, website and data hosting providers and other information technology providers, for trend analysis, for market research, for promotions and for the provision of statistical sales information to industry bodies, from within and/or outside of the country from where the vehicle was purchased;
• companies or other organizations where you have asked us to or agreed that we may share your personal information with them;
• companies or organizations where we believe you may have a genuine interest in their services or products;
• dealers and our partners where this is necessary to provide you with a product or service, including, for example, our telecommunications network providers
• professional advisors;
• any law enforcement agency, court, regulator, government authority or other third party (e.g. our telecommunications network providers) where we believe sharing this connected vehicle information is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights, the rights of any third party or individuals' personal safety, or to detect, prevent, or otherwise address fraud, security or safety issues;
• any third party that purchases, or to which we transfer, all or substantially all of our assets and/or business.

When we share your personal information, we will make sure that is used for purposes which are compatible with those described here.

Your personal information may be transferred within Gulf Council Cooperation ("GCC"), as well as to countries outside the GCC (including to Ford Motor Company in the USA).

We will ensure that where we transfer your personal information outside the GCC, we do so in accordance with applicable data protection laws. For example, where required we will put in place appropriate safeguards in accordance with our legal obligations to ensure that your personal information is adequately protected, irrespective of the country to which it is transferred. These safeguards may include obtaining contractual assurances from any third party given access to your personal information that your personal information will be protected by standards, which are equivalent to those that protect your personal information when it is in the GCC.
 

Retention

We only keep your personal information in identifiable form for as long as is necessary for the purposes set out above. This generally means holding the information for as long as one of the following apply:

• your information is reasonably required in order to satisfy the purpose for which you submitted or we collected the information;
• your information is reasonably required in order to protect and defend our rights or property (this will generally be the length of the relevant limitation period in your jurisdiction); or
• we are otherwise required to keep your information by applicable laws or regulations.

Where information is used for more than one purpose, we will retain it until the purpose with the latest period expires.

Once Connected Vehicle Information is no longer needed, it is either irreversibly anonymized or destroyed.

For more information about our retention policies, please contact us using the contact details below.
 

Your Rights, and How to Contact Us

You have the right as an individual to find out what information we hold about you and for what purposes, as well as to make corrections if necessary. You also have the right in some circumstances to object to our continuing to process your personal information, or to ask us to delete, restrict the use of your information. In some circumstances you can also request that your personal information is provided to you in a commonly used electronic format so that you can share it with other organizations (this is often referred to as the right to 'data portability').

We encourage you to contact us to update or correct your personal information if it changes or if the personal information we hold about you is inaccurate.

If you are unhappy about how we use your information, we hope that in the first instance you will let us know so that we are able to address your concerns. However, you are also entitled to lodge a complaint with your local data protection authority.

If you have questions or concerns regarding our use of your information, or would like to exercise any of your rights, please contact Ford Motor Company Limited in the first instance. Please see the Contacting Us section for contact information.
 

Changes

We may modify or update this information from time to time. Where changes will have a fundamental impact on the nature of the processing or otherwise have a substantial impact on you, we will give you sufficient advance notice so that you have the opportunity to exercise your rights in relation to your personal information (for example, to object to the processing).
 

HOW TO CONTACT US:

If you have any questions, comments or concerns about this Privacy Statement or our privacy practices, or have any questions regarding the contents of this website please contact us at:

Customer Relationship Center
P.O Box 21470 Sheikh Zayed Road Dubai, United Arab Emirates
Toll Free KSA Ford Phone#: 800-04443673
Toll Free KSA Lincoln Phone#: 800-04441067
Fax: +971 4 3327266
Please use the following number if you are located in UAE, Saudi Arabia or Kuwait:
UAE: 80004441066
Saudi Arabia: 8008443673 or 8008500078
Kuwait: 22280384
E-mail: menacac@ford.com

Ford will work with consumers to obtain a fair and timely resolution of any complaints or disputes about privacy and the handling of your Personal Information. Ford will be happy to respond to your questions and comments.

CHANGES TO THIS PRIVACY STATEMENT:

We will update this Privacy Statement when necessary to reflect changes in applicable law, our service offerings, what Personal Information we collect, or how we use Personal Information. When we post changes to this Privacy Statement, we will change the “Effective Date” at the top. If we make material changes to this Privacy Statement, we will provide notice or obtain consent regarding such changes as may be required by law.